Klaviyo Review
★★★★★4.6Ecommerce-native email and SMS marketing automation.
Key features
- Active-profile-based billing
- SMS/MMS + email cross-channel automation
- Ecommerce-native segmentation
- Predictive analytics
Pros / Cons
- + Deep ecommerce integrations (Shopify etc.)
- + Strong segmentation/personalization
- + Genuinely usable free tier
- - Costs scale fast with active profiles
- - No annual discount to offset growth
Pricing: Free (250 active profiles, 500 email sends, 150 SMS credits) · Email from $20/mo · Email+SMS from $35/mo, scaling to ~$1,380/mo at 100K profiles — no annual discount · Best for: Ecommerce brands wanting unified email+SMS marketing tied to store data